MOVE by Mamamia
CLIENT: Mamamia
AGENCY: Mamamia
Creative: Harrie Jack
ART DIRECTION: MATT NGUYEN
PRODUCTION: Billie McGrane
Design: MATT NGUYEN
EDITING: Nikki Cruz
MOVE by Mamamia is a fitness app designed specifically for Australian women seeking accessible, effective workouts. As Mamamia's wellness platform, MOVE's mission is to empower women of all fitness levels through inclusive, body-positive exercise programs that fit seamlessly into busy lives.
As Head of Creative Services, I led the comprehensive brand development, collaborating with product teams to design an intuitive user experience. My team and I created the visual identity and app interface and I was responsible for art directing photoshoots and workout videos, ensuring consistent brand messaging across all touch points.
https://move.mamamia.com.au/