Mamamia Rebrand
CLIENT: Mamamia
AGENCY: Mamamia
CREATIVE DIRECTION: MATT NGUYEN
The Mamamia Brand Refresh focused on creating a cohesive, visually rich identity across all social platforms to enhance brand recognition and engagement. The comprehensive overhaul addressed inconsistencies in typography, logo placement, and visual treatments by implementing standardised guidelines and an expansive colour palette that acted as a springboard for existing and future sub brands. The refresh aimed to showcase a new era for the Mamamia brand while maintaining a consistent visual language that audiences can instantly recognise across all touch points, strengthening their position as Australia's largest women's media network.